TRUMP Coin Price Jumps After This Strategic Reveal By Eric Trump

Key Insights :

• Eric Trump confirmed WLFI will acquire a substantial stake in the TRUMP meme coin for its treasury.
• TRUMP-branded wallet project was officially cancelled after a legal dispute with Magic Eden.
• TRUMP coin price rose 8% following WLFI’s announcement.

TRUMP coin price rose by more than 8% after Eric Trump unveiled the crypto’s new strategy. On June 6, Eric Trump announced that World Liberty Financial (WLFI) intends to acquire most TRUMP tokens.

The announcement caused a TRUMP coin price surge that briefly took its value above $10. The action comes after the Trump family opposed an unofficial wallet carrying the Trump brand.

Eric Trump Confirms WLFI Investment and TRUMP Meme Coin Price React

Per the latest reports, Eric Trump confirmed that WLFI will include the TRUMP token in its long-term treasury strategy. The confirmation was made through a public post on the social media platform X.

Eric Trump stated that WLFI will concentrate efforts on supporting and expanding the TRUMP meme coin. He said the company sees digital assets as part of a broader mission centred around blockchain and innovation.

The TRUMP coin, launched in January 2025, strengthens the Trump family’s Web3 expansion. Growing interest in the TRUMP coin price reflects its impact on crypto.

The announcement followed a public dispute involving the now-cancelled Trump-branded crypto wallet. The project launched as an official partnership with NFT marketplace Magic Eden. It was developed alongside the creators of the TRUMP coin.

Wallet Dispute Triggers Legal Action and Project Cancellation

Notably, the Trump-branded wallet was announced on June 3, with claims of endorsement from the Trump family. Magic Eden announced that it is the development team behind the TRUMP meme coin.

More so, the project was named the “Official $TRUMP Wallet,” suggesting an association with the Trump brand.

However, Eric Trump stated that the Trump family had not approved the wallet. He also warned developers and platforms against using the family’s name in unauthorized products.

Donald Trump Jr. later confirmed that the family’s crypto venture is working on its official wallet, separate from the discontinued project. The public objection made by the family led to WLFI sending a cease and desist letter.

Not long after these statements, the authorities took legal action, leading to the call for a stand-down on the wallet initiative. Donald Trump’s company asserted that The Trump Organization would not be associated with unpermitted ventures.

WLFI Strengthens Its Web3 Portfolio Through TRUMP Coin

TRUMP meme coin is part of WLFI’s long-term approach to cryptocurrency. In the recent past, the company has joined many blockchain projects. The Trump NFT collection is among its work, and USD1, its new stablecoin, is made to play a role in WLFI’s decentralized environment.

WLFI expects the TRUMP meme coin to become essential to its digital future. Traders and those involved in the community watch how the token is doing in the market. Trump is currently the 45th biggest cryptocurrency, according to data from CoinMarketCap.

TRUMP coin price jumped to $10.46 right after news from WLFI, before it fell slightly again. At the moment, the token’s market cap is $2.9 Billion. This showed an increase due to interest in the Trump brand.

Despite the initial price rally, some market commentators questioned why the TRUMP did not experience a stronger breakout. Crypto personality Pluid noted that the TRUMP coin price reaction was muted relative to the announcement.

TRUMP has been down over 14% over the past 30 days, showing that broader market sentiment remains cautious. The announcement follows a private event at a Trump golf property in Virginia. Over 200 top holders of the TRUMP coin gathered there.

Moreover, Eric Trump has continued to express optimism about crypto markets. During TOKEN2049 Dubai, he made a recent appearance.

He joined TRON founder Justin Sun and World Liberty Financial Co-Founder Zach Witkoff. Together, they discussed politics, finance, and digital assets.

Speaking on the OKX Main Stage, Trump emphasized the importance of a long-term strategy in crypto adoption. He also hinted at broader involvement from the Trump family in the Web3 space.

Disclaimer

In this article, the views and opinions stated by the author or any people named are for informational purposes only. And they don’t establish the investment, financial, or any other advice. Trading or investing in cryptocurrency assets comes with a risk of financial loss.