ChangeNOW Brings Martin Masser Into Its Crypto Super App

Martin Masser, ChangeNOW’s Director of Strategic Partnerships, holds a branded T-shirt in a graffiti-covered London passage.

The former TON executive joins as Director of Strategic Partnerships to form the connections behind ChangeNOW’s next phase.

Kingstown, Saint Vincent and the Grenadines, August 6, 2026.  Former TON executive Martin Masser joins ChangeNOW to build strategic partnerships, ecosystem relationships, and media momentum behind its next phase.

Masser brings experience across traditional banking, Web2, and Web3. He has held senior growth and business development roles, including positions in the TON ecosystem. At ChangeNOW, he will lead strategic relationships with blockchain networks, wallets, fintech companies, payment providers, and other infrastructure partners.

ChangeNOW Appoints Martin Masser to Drive Strategic Partnerships

Masser’s appointment comes as ChangeNOW grows beyond standalone crypto services. It’s transitioning to one connected product where users can buy, store, swap, trade, send, receive, and grow digital assets. 

The industry has already built most of the individual components. What it hasn’t solved is the experience of using them together. Clients are still expected to switch between platforms, understand different networks, and connect the pieces on their own. ChangeNOW’s super app strategy is designed to move that complexity beneath the product.

“Martin brings a rare mix of commercial relationships, product and media understanding,” said Pauline Shangett, Chief Strategy Officer at ChangeNOW. “He knows what the technology can do, what the business needs and how to make the market pay attention. That is exactly the perspective we need as we build the ChangeNOW super app.”

Masser’s role will focus not on accumulating partnership announcements. It’ll focus on identifying relationships that can make ChangeNOW’s infrastructure more complete. Masser will also remove unnecessary steps from the сlient experience.

“The best partnerships create access, adoption and attention. My focus is to build relationships that make the product stronger, simpler and more useful, and then help the market understand why they matter. If you are building wallets, networks, payments, stablecoins, fintech infrastructure, consumer crypto or Web3 products, I want to hear from you,” said Masser. 

For consumers, ChangeNOW is combining the core activities of managing crypto into a single environment. For businesses, it is developing an integrated set of tools for crypto payments, exchange, stablecoin settlement, digital asset management, and Web3 integrations.

As ChangeNOW expands into a crypto super app, its next phase is connecting the right networks, wallets, and partners. Masser’s role will be central to building those relationships and turning them into product value, adoption, and market momentum.

About ChangeNOW

ChangeNOW.io is a crypto super app built for every crypto move. It gives newcomers, professionals, and businesses the tools they need to access Web3 finance simply and securely.

Since 2017, ChangeNOW has grown from a fast, secure, and limitless instant exchange. It is now a trusted platform for millions of clients worldwide. Users can store, swap, trade, stake, and manage digital assets in one simple experience.

About Martin Masser

Martin Masser is Director of Strategic Partnerships at ChangeNOW, where he is building partnerships around the company’s expansion into a crypto super app. His career covers traditional banking and capital markets in London and Web3, including his previous role as Head of Growth at TON Foundation. Martin works at the intersection of growth, infrastructure, and partnerships, connecting products and industry players to make crypto services work as one seamless user experience.

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