Metaplanet’s BTC Strategy Hits New Milestone
Tokyo-based investment firm Metaplanet pushed its Bitcoin holdings to 20,136 BTC after acquiring another 136 BTC for $15.2 million. The company disclosed the purchase on Sept. 8, valuing the tranche at roughly $111,666 per Bitcoin.

CEO Simon Gerovich confirmed the move in a post, stating that Metaplanet’s Bitcoin yield reached 487% year-to-date in 2025. He said the company’s strategy continues to outperform expectations as it nears a 500% annual return benchmark.
Nearly $2.1 Billion Invested in Bitcoin
The disclosure showed that Metaplanet spent a total of $2.08 billion on Bitcoin accumulation. The average purchase price across all holdings stood near $103,196 per coin.

The 136 BTC addition followed a much larger deal earlier this month. On Sept. 1, Metaplanet purchased 1,009 BTC for around $112 million, a move that first pushed its reserves above the 20,000 BTC threshold.
The company’s strategy positions it as one of Asia’s largest corporate Bitcoin holders, echoing approaches seen in the United States from firms like MicroStrategy.
Shareholders Back Aggressive Accumulation Plan
Alongside the disclosure, Metaplanet revealed that shareholders approved the issuance of up to 550 million new shares overseas. The roughly $884 million raise will support further Bitcoin purchases.
Gerovich described the approval as a step to “strengthen governance” while aligning with the company’s Bitcoin roadmap. The plan reduces dilution risks by directly tying new equity to treasury expansion.
The company has not yet provided a timeline for the capital raise, but the announcement underscores its commitment to Bitcoin as a treasury reserve.
Market Reaction and Price Context
Bitcoin traded steadily higher following the disclosure, continuing a broader recovery trend in early September. Market data showed BTC holding firm above $111,000, close to Metaplanet’s most recent entry price.
The company’s performance metrics are measured through its “BTC Yield,” a benchmark that calculates shareholder value relative to Bitcoin’s performance. This yield stood at 487% year-to-date, placing Metaplanet within reach of the 500% mark.
Observers highlighted that the metric underscores the efficiency of the firm’s accumulation model in 2025.
Social Media Highlights
Metaplanet announced the purchase on its official X account, confirming total holdings at 20,136 BTC. The post drew attention from retail investors in Asia, where foreign capital inflows continue to attract commentary.
One Japanese user, posting under the name トレーダー (@sakashitaneo), suggested that “foreign investors are coming to buy,” implying a bullish outlook. The post later included a disputed photograph involving Eric Trump, son of the U.S. president, with a local executive.

Eric Trump rejected any connection in a separate X statement. “I don’t know who this is, nor do I have ANY involvement in this company. This was a picture from a conference when I was in Asia,” he wrote. Trump clarified that Metaplanet “is the only company I am aligned with in the region.”
The clarification reinforced Metaplanet’s international positioning and avoided confusion about outside affiliations.
A Growing Corporate Bitcoin Play
Metaplanet’s approach mirrors the strategies of U.S. firms that adopted Bitcoin as a reserve asset in recent years. By steadily expanding its treasury, the company aligns its corporate value with Bitcoin’s performance rather than traditional holdings.
With a nearly $2.1 billion position, Metaplanet is now exposed to both Bitcoin’s volatility and its long-term trajectory. The company’s near-500% yield highlights how 2025’s rally amplified the value of early accumulation.
Metaplanet’s latest move shows that corporate demand for Bitcoin remains strong even at record price levels. With shareholder approval for nearly $900 million in new equity, the company can deepen its exposure in the months ahead.
Conclusion
Metaplanet’s latest 136 BTC purchase pushed its holdings past 20,000 BTC and lifted its Bitcoin yield to 487% in 2025. The strategy, backed by shareholders and funded by new equity plans, highlights how the firm has tied its corporate identity to Bitcoin accumulation.
The move underscored continued institutional appetite for Bitcoin despite volatile conditions, with Metaplanet positioning itself as a regional counterpart to Western corporate buyers.




